Professor Daniel Steenstra is the first professor in Medical Innovation in the UK appointed by the prestigious Royal Academy of Engineering at Cranfield University. He is an entrepreneur with a unique expertise in healthcare innovation. He has a degree in Medicine and a background in design and innovation in industry across a range of sectors. His brief is to link academia. Industry and the NHS to develop medical and healthcare innovation. Professor Steenstra is also a founder member of Innovations Factory Ltd, a private sector R&D organisation uniquely positioned at the Heart of England NHS Trust in Birmingham.